Introduction and Aims of the course

The postgraduate course offers a specialisation on the production stage. It is addressed to Bachelors of Advertising and Public Relations, Art and other similar studies. It is also addressed to professionals of the sector that are willing to expand their knowledge in the productive aspects of the advertising process (graphic aspects, audiovisual aspects, conventional and non-conventional advertising).

Premises

1. To take as a start point a new culture of the company. This means a new management in the production and in the teams that conform it and integrate it.
2. To take as a start point an improvement of the planning of the productive process in the relation: advertising agency -supplier - client
3. To take as a start point a new technical culture that has conveyed a new methodology in the creation of the new advertising product. This includes the use of new tools and new technology.
4. To take creativity as a start point in order to achieve innovation and improvement in productivity and in the design of the advertising product.

The aim of the course is to develop and get to know in depth the methods and the processes of graphic and audiovisual advertising production following the creative process.

The syllabus will be delivered from the description of particular cases. Moreover, the collaboration of professionals in active service specialised in particular aspects of production, tutorials and visits to companies will complete the course.

Profile

Bachelors in Advertising and Public Relations and Art.
Professionals from the following fields: advertising, direct marketing, promotions and graphic and audiovisual advertising production.

Course project

The students will develop an advertising campaign for television, radio, magazine and other means. They will follow the process from strategy and creation to production. A board of professionals of the sector will evaluate the project.

Permanent Tutorials

The students will be provided with permanent direct tutorials. The tutors will be the following professionals: Toni Díaz, Ricard Figueras, Josep Mancebo, Luís de Santiago and Richard Wakefield.

DEC-BBDO Prize

Prize of 601’01 Euros awarded by DEC-BBDO to the student of the course who obtained the best marks of the class.

Professors

Yves Zimmermann, graphic designer, Zimmermann & Asociados
Victor Curto, creative executive director of DEC-BBDO and teacher at the Facultat de Comunicació Blanquerna.
Hugo González, DEC-BBDO
Albert Buendía, DEC-BBDO
Gaby Penalva, art director at Tiempo BBDO
Josep Rom, vice-dean of the Facultat de Comunicació Blanquerna (URL)
Mònica Mestanza, graphic designer, teacher at the Facultat de Comunicació Blanquerna (URL)
Joan Garrigosa, Garrigosa Studio
José Manuel Martínez Bouza, Consultant Servicios Gráficos
Xesco Serrano, Rapp & Collins
Enric Aguilera, art director at Aguilera y Asociados
Joan Lluís Arruga, editor at Arruga Studio
Ricard Albiñana, editor at Albiñana Films
Pablo Martín, Gràfica
Lluís Miñarro, producer Eddie Saeta
Toni Planells, Amida
Gonzalo Figari, creative director Remo d6
Lluís Morillas, Morillas I Associats
Josep Ma. Ambrós, DEC-BBDO
Sergi Capellas, editor at RCR
Albert Vergés, Duy Sonido
Pere Ribera, Audio Digital Barcelona
Ricard Figueras, creative director at McCann-Erickson
Luís de Santiago, Santiago Films
José Villalba, manager at Café Films
Fernando de France, editor at Strange Fruit
Quim Lorente, editor at Pirámide
Carolina López, Tesauro
Josep Mancebo, M&M Productions
Pedro Aznar, editor at Dream Team
Albert Saguer, editor at O Video
Belén Gayàn, editor at Pirámide
Judith Colell, editor at Rodar Dos
Luisa Palazón, scriptwriter, Multimedia
Ricard Castellet, account manager at Elogia