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Introduction
and Aims of the course
Mass culture, the new information technologies, the growth of the non-conventional
ways of participation in public life, etc. have created the need of effective
professional specialisation in the scopes of political communication and
institutional relations. Due to its transversal, multidisciplinary and
constantly changing character, this specialisation demands a very specific
programme, and generally, the communication Studies and the Political
Studies do not assume this programme in its complexity.
The main aim of this course is to fill this gap. It will offer a group
of operative tools (practical and theoretical) to those people that work
-or would like to- within the scope of political and institutional communication.
As can be gathered from the syllabus, this postgraduate course tries to
balance both levels. This is the reason why we have the participation
of teachers from university teaching and political communication research.
We will also have the participation of professionals from this field in
active service.
Profile
People in charge of communication departments of public and private institutions,
companies, political parties, trade unions, NGOs, etc. Bachelors of Communication
Sciences, Political and Administration Sciences and, in general, of Humanities
and Social Sciences who are willing to specialise or expand their knowledge
in this area.
| Syllabus | Credits |
| Background - The political frames (state, autonomic and local) and the media - The Spanish and Catalan media companies - Community, Spanish and Catalan Legislation on communication |
2 |
| Communication and argumentation - Political publicity - The new Rhetoric (the School of Brussels) - Political communication and the argumentative discourse - New ways of political communication: the management of information through the Internet |
2 |
| Communication and corporative
image - Communicative management of the crises - Campaign management and image advice - Design of campaigns of specific impact - Political relations with the media |
2 |
| Communicative management of
the political debate - The political debate and its repercussion on the media - Politics from the point of view of journalism - The technical interpretations of surveys and polls. - The new agora: democracy and the media |
3 |
| Practical training I - Writing of press-release and letters to the director (using faked cases) - Analysis of press releases - Analysis of brochures and electoral placards |
3 |
| Practical Training II - The routines of political and institutional communication: redaction of the communicative engagement book, making and function of the press collection, protocol, press conferences, etc. |
3 |
Teachers
Albert Sáez, assistant
manager of the newspaper AVUI and research director at the Facultat de
Comunicació Blanquerna (URL).
Carles Francino, editor of informative
programmes (TV3).
Daniel Jones, communication teacher at
the Facultat de Comunicació Blanquerna (URL) and at the UAB.
Ferran Toutain, philologist and teacher
at the Facultat de Comunicació Blanquerna (URL)
Francesc-Marc Àlvaro, political
columnist at the newspaper La Vanguardia and teacher at the Facultat de
Comunicació Blanquerna (URL).
Héctor Borrat, teacher at the
Facultat de Comunicació Blanquerna (URL).
Joan Botella, professor of political
science (UAB).
Joan Sabaté Salazar, teacher at
the Facultat de Comunicació Blanquerna (URL).
Joaquim Colomines, teacher of political
science and political columnist (URL and UAB).
Jordi Barbeta, head of the political
section of the newspaper La Vanguardia.
Jordi Sánchez, director of the
Fundació Jaume Bofill.
Josep Maria Balcells, journalist and
assistant manager of BTV (Barcelona televisió).
Josep Rom, graphic design teacher and
vice-dean of the Facultat de Comunicació Blanquerna (URL).
Josep Sort, political expert, teacher
at the Facultat de Comunicació Blanquerna (URL).
Lluís de Carreras, Information
Law teacher at the Facultat de Comunicació Blanquerna (URL).
Marc Rius, person in charge of political
and electoral analysis of the political party IC-V.
Salvador Pedreño, advertising
agent.
Marçal Sintes, journalist, political
columnist and teacher of the subject Organization of Journalist Companies
at the Facultat de Comunicació Blanquerna (URL).
Cristina Palomar, political editor at
the newspaper AVUI.
Miquel Peralta, PhD in Journalism, editor
of the midday news report at TVE-Catalunya and professor at the Facultat
de Comunicació Blanquerna (URL).
Carles Ruiz, journalist and teacher of
Professional Ethics Facultat de Comunicació Blanquerna (URL).
Carles Castro, journalist and political
analyst at the newspaper La Vanguardia. Journalism teacher at the Universitat
Pompeu Fabra.
Víctor Porres, director of the
communication consultancy Pressmarc. Punt de comunicació.
Kathy Matilla, communication consultant
and teacher at the Facultat de Comunicació Blanquerna (URL).
Oriol Osan, head of the press department
at Fecsa-Endesa and member of the crisis management team of Fecsa-Endesa.
Sonia de Jaime, teacher of the subject
Communication Department at the Facultat de Comunicació Blanquerna
(URL).
Enric Ordeix, expert in public relations,
teacher of the subject Public Relations at the Facultat de Comunicació
Blanquerna (URL).
Rosa Lévy, expert in protocol.
Llorenç Gomis, journalist.
Manuel Mateu, teacher of Audiovisual
Journalism at the UAB and journalist at the TV3 (Catalan television station).
