Introduction and Aims of the course

This postgraduate course focuses on the production process of a cultural project (that the student carries out in a simulated way), the communication and divulgation strategies, and the critical analysis of the cultural scene and the project.

The growth of the cultural sector as an answer to the expansion of leisure time and creativity within the business world leads to an exponential rise of the number of artistic and cultural projects. This new reality increases the dynamism of the profiles and the roles of the cultural managers.

It is increasingly necessary for the managers to have a critical knowledge of culture and modernity as well as the capacity to communicate fluently in the current languages. A bright management conveys the coherence in the communicative intention of the project from its mere conception.

Following this line, we need the knowledge of the existing communicative processes (both external and internal to the institution or the project), which reinforce the definition and the diffusion of the cultural projects. This postgraduate course proposes a management of the project from beginning to end: from the critical interpretation of the artistic works, to the adequate communicative proposal to the objectives and the public it is addressing to.

This postgraduate course pays special attention to the cultural production process, from both the critical analysis of its purposes and its communicative and divulgation strategies. We must move towards the definition of the management instruments in cultural production in an increasingly dynamic setting. The strategies of the companies (of vertical and horizontal concentration), and the new formats of the cultural products lead to a constant revolution in the various artistic sectors. It is increasingly necessary to create an education that is appropriate to this new reality in cultural management and production.

Profile

Professionals of communication and cultural management willing to specialise in projects applied to cultural fields.
Bachelors of journalism, audiovisual communication, advertising, art history, art, anthropology, sociology or similar willing to acquire knowledge in production, management and communication of cultural projects.

Visits

The course will be completed by a series of visits to institutions and organizations related to cultural management and production.

Practical paper

Each student will have to monitor a cultural project. The project can be a fake proposal or a project that has already been carried out.

In each part, the student will have to prepare one of the production stages. Each stage will have its corresponding report card. The students will be in continuous communication with the coordinators. The conclusions and recapitulations of each part will be useful to monitor this practical paper. There will be a final presentation of the paper that will be used as an evaluation of the course.

Teachers

In addition to the teachers of the course, the sector parts will combine the sessions led by cultural managers on active service with sessions led by artists and critics. During the course several artists and professionals will be invited to justify their artistic project.

Jordi Martí, Bachelor of Pedagogy, Universitat de Barcelona. Director-gerent of the Institut de Cultura of the Ajuntament de Barcelona (Barcelona’s Council).
Jordi Pascual, director of strategic planning of the lnstitut de Cultura of the Ajuntament de Barcelona.
Eduard Miralles, director of the Centre d’Estudis i Recursos Culturals of the cultural area of the Diputació de Barcelona
Angel Mestres, gerent of Transit Projectes, SL.
Xavier Marcé, Bachelor of Economics and Business. Project manager at FOCUS.
Lluís Añó, Bachelor of Geography and History, specialty in cultural anthropology, Universitat de Barcelona. Teacher at the Facultat de Ciències de la Comunicació Blanquerna (Universitat Ramon Llull). Specialist in anthropology and communication.
Marc Roig, Bachelor of Geography and History, specialty in cultural anthropology and Master in cultural management, Universitat de Barcelona. Complementary studies in cultural management at Universitat Dauphine, Paris X. Producer and director of several cultural events in Barcelona.
Manuel Delgado, PhD in Cultural Anthropology, professor of social anthropology at Universitat de Barcelona and member of the research group in public spaces at the Institut Català d'Antropologia.
Jordi Sánchez Navarro, Bachelor of Information Sciences, teacher at Facultat de Ciències de la Comunicació Blanquerna (Universitat Ramon Llull). Assistant manager of the Sitges International Cinema Festival of Catalonia.
Fernando de Felipe, PhD in Art. Titular professor at Facultat de Ciències de la Comunicació Blanquerna (Universitat Ramon Llull).
Miquel Lumbierres, manager of the Fundació Teatre Romea.
Antoni Abad, visual artist.
Albert Salmeron, manager of Producciones Animadas (Animated Productions) and the Festival BAM.
Joan Tarrida, manager of Círculo de Lectores.
Oriol Izquierdo, Bachelor of Philosophy. Teacher at the Facultat de Ciències de la Comunicació Blanquerna (Universitat Ramon Llull). Editor.
Gemma Sendra, gerent of the MACBA.
Jordi Busquet, PhD in Sociology and Bachelor in Economics, specialty in sociology of culture. Professor at Facultat de Ciències de la Comunicació Blanquerna (Universitat Ramon Llull).
Antoni Laporte, Manager of Artimetria.
Arturo Rodríguez Morató, PhD in Sociology. Professor at Universitat de Barcelona and chairman at the Associació Espanyola de Sociologia de la Cultura (Spanish Association of Culture Sociology).