Postgraduate Studies
Postgraduate Course on Text Composition. Analysis and production of literary, journalistic and audiovisual texts

- 5th edition -

The perfection of the written word in the communication world.

Coordinators
Ferran Toutain, writer, teacher at Facultat de Comunicació Blanquerna (URL).
Eva Comas, radio reporter, teacher at Facultat de Comunicació Blanquerna (URL).

 

Start: 14th of October of 2004
End: June 2005
Credits: 20
Places: 30
Timetable: Tuesday and Thursday from 18 to 21pm
Tuition Fee: 1.800.- Euros

Postgraduate Course in Political Communication and Institutional Relations (3rd edition)
Postgraduate Course on Cultural Production and Communication (3nd edition)
Postgraduate Course on Text Composition (5th edition)
Postgraduate course on Audiovisual Production and Direction (5th edition)
Postgraduate course on Direction of Actors in Films and Television (3rd edition)
Postgraduate Course on International Post of Correspondent (NEW)
Postgraduate Course on Communication of Tradition and Cultural Activities(NEW)
Postgraduate Course on Business Strategic Planning (7th edition)
Postgraduate Course on Production in Advertising and Below-the-line (6th edition)
Postgraduate Course in Reporterism (5th edition)
Postgraduate Course on Cinema and Pop Music Criticism (3rd edition)
Postgraduate course on Script and Project Analysis for Cinema and Television (2nd edition)
Postgraduate Degree in Direct Advertising & Interactive Communications (NEW)

Introduction and Aims of the course

The search for style is an essential motivation in any communicative activity that aims to transmit its own particular vision of reality. The professionals of the several communication fields meet often the challenge of satisfying this expressive uneasiness that always has the elaboration of the written word as a starting point or as an aim.

Unconnectedly with the field in which it is applied (audiovisual, journalistic or literary), the teaching of writing cannot find better foundations than the humanistic tradition, and this is the criterion that has dominated the designing of this postgraduate course: Text Composition. Rhetoric, poetics and criticism are the three perspectives that articulate the itinerary of this course, which is focussed on the production and the analysis of texts.

Some of the subjects of the syllabus will be taught by professionals of the different genres and will be approached to in a predominantly practical manner. Other subjects will have a tendency towards methodological reflection and will be taught by renowned theoreticians of Communication and Literature fields. The whole subject will offer a journey through thought, structure and style in literary narration, journalistic report, film, television or radio script, and the opinion article.

The course is addressed mainly to bachelors of Communication Sciences and Humanities. However, it is also open to students coming from other disciplines who are interested in expanding their knowledge or who would like to orientate their professional practice towards areas somehow related to creative writing. Thus, it is an excellent opportunity to acquire the necessary knowledge in interpreting and composing texts or to enrich the professional practice of communication with the critical referents of the literary tradition.

Profile

Bachelors of Journalism, Audiovisual Communication, Advertising and Public Relations, Humanities, Philology, professionals of the media and business communication, etc.

Syllabus Credits

Introduction to Writing

• Coherence and style
• Reading the literary text I
• Narrative I .The Tale
• Narrative II. The Novel.
• Narrative III
• Argumentation
• Thought and Style
• Essay Tradition

7

Text Edition 3

• Guidelines and language
• Punctuation and style
• The editorial process

3

Genres in writing

• The opinion as a literary genre: the column
• The news report
• Journalism and style
• Translation as an exercise of style
• Poetic language
• Literary criticism
• The advertising text
• The humoristic script
• The cinema script

10
Practical cases and visits 4

Teachers

Ponç Puigdevall, narrator and literary critic.
Eduardo Mendoza, narrator, translator and essayist.
Enric Sòria, poet, translator, essayist, journalist and teacher at the URL.
Sam Abrams, poet, translator, essayist and literary critic.
Josep Maria Fulquet, poet, translator, essayist and teacher at the URL.
Xavier Pericay, essayist, translator, journalist and teacher at the URL.
Javier Pérez, poet and essayist.
Joaquim Roglan, writer, journalist and teacher at the URL.
Fernando de Felipe, cinema scriptwriter, author of comics, essayist and teacher at the URL.
Valentí Puig, essayist, narrator and journalist.
Oriol Izquierdo, editor, literary critic and teacher at the URL.
Francesc Marc Àlvaro, journalist, essayist and teacher at the URL.
Ferran Sáez, journalist, essayist and teacher at the URL.
Joan Sellent, translator and teacher at the Universitat Autónoma de Barcelona.
Vicenç Pagès, writer, journalist and literary critic..
Rafael Vallbona, writer, journalist and teacher at the URL.